Objective 1: To increase target populations’ knowledge and positive attitudes about the benefits of Cambodia’s unique and endangered biodiversity and the critical importance of forest ecosystems.

Objective 2: To increase citizen-led efforts to apply strategic communications to protect biodiversity and forest ecosystems in target areas.

Using best practices in NRM, community engagement, and social and behavior change communications (SBCC), the USAID Cambodia Green Future Activity will increase awareness and catalyze action via strategic campaigns in social media, community activation events, and other methods.

Objectives

The SBCC materials to be developed by the Creative Agency under this Scope of Work will:

1. Be included in the Project’s SBCC Toolkits for distribution to Project partners and stakeholders to support the phased rollout and implementation of the SBCC campaign.
2. Support dissemination of SBCC key messages through various SBCC campaign activities such as launching and community activation events (including a campaign kick-off), dissemination of campaign key messages through social media, ongoing interpersonal communication, through Green Groups, Project grantees, influencers, peer networks, and youth and their family members.

The Creative Agency will receive a set of relevant documents and materials of the Project, including those produced for the first theme campaign on demand reduction of luxury wood furniture for reference only. The materials to be produced and delivered by the successful Creative Agency under this SOW must undergo required testing and verification process(es) (see Activities below) that confirm the target audience’s perception, understanding, and attraction to the creative concept, design, and key messages.