Social Media & Digital Marketing Trainer (2 Positions)
Position Circumstances
- Career Category: Educate/Train/Teaching, Media, Sales / Marketing, Computer - General
- Schedule:Full-time
- Salary: Negotiable
The successful candidate will assign to work in this project from Nov 2026-Oct 2029. The following is the brief roles and responsibilities.
- Join in the Training Design & Learning Materials Development
- Join in Training Delivery, Coaching & Communities of Practice (CoP)
- Carry out the Monitoring, Evaluation, Indicator Verification & Reporting
- General ICT Administration, Support & Teamwork
(for detail roles and responsibility in attached documents)
Duty Station: Phnom Penh with provincial field travel
Job Purpose & Summary
Under the Bread for the World-funded project “ICT Capacity Development for Civic Engagement & Women’s Empowerment” (November 2026 – October 2029), the Social Media & Digital Marketing Trainer leads practical capacity development in social commerce, digital customer communication, strategic storytelling, AI-assisted content creation, and online account security. The role empowers 80–110 women micro-entrepreneurs (MSEs) to expand market reach beyond local villages and strengthens the digital communication capacity of 40 local NGOs (80–120 personnel) across Siem Reap, Battambang, and Stung Treng provinces.
Duties & Responsibilities:
- Part I: Program Implementation & Capacity Building
- Training Design & Learning Materials Development
- Training Needs Assessment: Review project objectives and participant profiles to design comprehensive online and offline ICT training plans, session agendas, and learning methods adapted to diverse digital literacy and accessibility needs.
- Training Design: Develop interactive, visual, bilingual (Khmer/English) manuals, slide decks, and mobile reference cards covering Facebook Business Page setup, Telegram Channels, TikTok commercial profiles, smartphone product photography, visual design (Canva Mobile, CapCut), and AI copywriting prompts.
- Standardized Practical Templates: Formulate ready-to-use templates including a 7-Day Social Media Content Planner, Customer Service Chat Scripts in Khmer, Product Pricing & Photo Guidelines, and Social Media Account Security Checklists.
- Applied Business Exercises: Identify accessible platforms suited to participants' devices and create hands-on exercises enabling women entrepreneurs and NGOs to work directly on their own pages during training.
- Training Delivery, Coaching & Communities of Practice (CoP)
- Women MSE Training Track (4 Days; 2 days dedicated to social marketing & digital communication): Facilitate participatory sessions stratified into Group 1 (offline marketing / assisted digital) and Group 2 (active smartphone social commerce), ensuring every Group 2 trainee launches an operational, branded business page during workshops.
- NGO Capacity Track (2 Days): Deliver modules on strategic public communication, responsible AI copywriting for advocacy, ethical consent for vulnerable groups, source verification, and countering online misinformation.
- Cybersecurity & Anti-Fraud Training: Instruct trainees on strong password practices, mandatory Two-Factor Authentication (2FA), recognizing payment slip fraud and delivery phishing scams, and preventing page takeovers.
- Communities of Practice (CoP) & Ongoing Support: Facilitate online peer learning (CoP), provide continuous post-training coaching and technical troubleshooting, and deliver internal ICT, social media, and data management capacity development as needed.
- Monitoring, Evaluation, Indicator Verification & Reporting
- Indicator Tracking & Assessment: Collect baseline social media diagnostics, assess learner progress via quizzes and practical evaluations, and track progress against project indicators (Indicator 1.2 quality improvements, Indicator 1.3 ethical AI use, Indicator 2.1 business changes, and Indicator 2.2 income growth).
- Reporting & Continuous Improvement: Gather participant feedback to refine training delivery, and prepare evidence-backed workshop completion reports, trainee case studies, high-resolution photo documentation, and quarterly donor progress summaries compliant with Bread for the World standards.
- Part II: General ICT Administration, Support & Teamwork
- Systems & Website Administration: Act as Administrator for the VBNK website and Microsoft 365 (user/license management, security, service management, and troubleshooting) and collaborate with the Executive Director to maintain VBNK OneDrive and organizational databases.
- Internal IT Support & Security: Troubleshoot VBNK staff PC software, printers, wired/Wi-Fi networks, and maintain data security, network protections, and antivirus systems.
- Team Collaboration & Professional Development: Collaborate with the project team to coordinate learning activities and monitor implementation, stay current with emerging ICT trends through professional development, and perform other duties assigned by the Project Director or Executive Director.
Expected Profile of Candidates
Qualifications:
- Bachelor's Degree in Information Technology, Computer Science, Education, or a related field, alongside relevant professional certifications.
Skills & Knowledge:
General & Technical Skills
- Professional Experience: Minimum 2–5 years of proven experience in social media management, digital marketing campaigns, and adult training delivery.
- Digital & AI Proficiency: Advanced proficiency in Meta Business Suite, Facebook Pages, Instagram, Telegram Channels, TikTok for Business, Canva Mobile, CapCut, Generative AI tools (ChatGPT, Gemini), instructional technologies (LMS), and working knowledge of Meta Ads Manager.
Soft Skills
- Core Competencies: Excellent communication, presentation, and organizational skills, with the ability to explain complex technical concepts clearly and motivate learners from diverse backgrounds.
