Senior External Engagement and Communication Manager
Location: National Office, Phnom Penh
This position is for Local Applicants Only
PURPOSE OF THE POSITION
In line with the updated FY23-FY27 country strategy of WVI-Cambodia (WVIC), the Senior External Engagement and Communication Manager will provide strategic leadership for external engagement and communication as well as ensure alignment with WVI partnership global standards and policies.
As part of the Senior Leadership Team (SLT), this position will lead and provide expertise in the development of external engagement and communication plans and implementation (at national and sub-national level) and facilitate effective cross function coordination. In collaboration with advocacy team and other key departments, this position will orchestrate overall coherent messaging supporting brand visibility for policy influence, positioning WVIC as thought leader in key sectors for resources acquisition, public and donors’ engagement in campaign and in country local donations efforts.
This position plays a critical role in ensuring strong engagement and integration with other units, departments and regional offices of WVI-C, accountable for building staff as ambassadors and representatives of the organization externally. It oversees the three main portfolios of WVI communications – storytelling, brand and public engagement, and capacity plan in alignment with World Vision’s global guidance.
- MAJOR RESPONSIBILITIES
- Strategic Leadership as a member of the SLT
- Develops, leads and executes an integrated communication and external engagement strategy and annual business plan that supports the functional and national objectives of WVI-C to build World Vision’s reputation and brand with key audiences, tell our story and support key priorities, in alignment with World Vision’s commitment to “Our Promise”.
- Advises National Office Senior Leadership on strategic reputation, internal and external positioning, technical branding, global branding, communication capacity building, and opportunities and issues to elevate understanding, performance and accountability across the region.
- Leads the team in the achievement of departmental plans (being new) through close collaboration with other departments, participate and provide bold leadership in Management Forums, monitor, review and reports regularly for continuous improvement.
- Oversees improvements to the Field Office communications operating model to optimise ways of working, increase stewardship of resources and strengthen the quality of communications deliverables for the Partnership.
- Ensures communications efforts which contributes to supporting local, regional and Partnership fundraising and brand priorities such as Enough, grant acquisition, impact reporting, and external engagement that build trust.
- Leads the process for continuous learning on appropriate communication systems, processes and tools.
- Ensures strategic involvement of communications and external engagement functions during new calls for grant proposals, ensuring new projects are rightly staffed and ensuring the unit’s multi-resourcing (i.e. core comms staff shared by multiple grants).
- Facilitates access to key communications resources, materials, learning and support opportunities for national communications staff.
- Provides leadership to ensure delivery of expected results on the following key functional areas:
- Executive Communications
- Position ND and SLT as thought leaders and experts through digital and media engagement
- Provide insights to leadership on media and market trends and a communications plan for ND
- Review messaging developed for ND and the SLT for their presentations that showcase WVI-C work especially to external stakeholders
- Leads the development and implementation of an engagement approach and plan that connects leaders to staff and external audiences across the country around World Vision’s local to global ministry
- Grant/Local Donation and in-country partnership and resource acquisition
- Ensure the execution of a well-designed Grant/Corporate Partnerships Communications strategy and plan for local donations
- Ensure the prepositioning of the projects’ related impact stories with media and in public to raise profile.
- Ensure the amplification of country-level initiatives and messages, for a greater share of voice and impact while increasing the level of recognition and positive perception of WVI-C.
- Brand & Content Development
- Manages the delivery of high-quality, evidence-based, child-focused content/multi-media packages to meet World Vision’s priority audience needs, including local fundraising, advocacy, external engagement, grant acquisition and other resource development activities at the national level. This includes production of high-quality content packages from within the team as well as oversight of content produced from across the country for global use.
- Ensure production of high-quality creative content that speaks out the story of the lives of children and the impact of our work; and sharing of content on necessary platforms including StoryHub
- Ensure packaging of different content for marketing and fundraising, to suit the different audiences and donor requirements
- Support other departments and field offices in developing creative content including for advocacy and local fundraising Campaigns
- Ensure 100% brand alignment of content produced including those produced at the field level
- Provide creative input to content produced by the field and other departments
- Ensure all staff are brand-trained/refreshed periodically
- Ensure all staff are equipped with standard messaging to speak with one voice when and where they are authorised to speak on behalf of WVI-C.
- Mass & Digital Media Engagement
- Develop and manage the mass and digital media engagement strategy and plan
- Engage media across the country to maximise positioning opportunities with targeted outlets, developing national spokespersons and messaging as needed
- Oversee an effective and globally aligned insights and metrics framework for media and social media efforts
- Ensure increased and improved relationship and engagement with media
- Ensure the message house is in place and updated to ensure the organisation speaks with one voice
- Oversee the monitoring of media performance metrics, analyse data to inform decision-making and drive continuous improvements in media engagement
- Establish and enforce media engagement policies/protocols for the field office
- Work closely with the spokespeople guiding them and making sure of their readiness to face interviews especially during a crisis
- Plan and deliver a spokespeople training once in two years
- Prepare talking points and guide the spokespeople prior to media interviews
- Facilitate/Coordinate the incorporation of branding, marketing & advocacy plans to the annual social media plan
- Provide strategic leadership in the development, maintenance and optimisation of corporate website in alignment with organisational goals and priorities, and brand guidelines
- Establish and enforce content management policies/protocols for all digital platforms, including website and social media
- Oversee the monitoring of digital performance metrics, analyse data to inform decision-making and drive continuous improvements in online engagement
- Reputation Risk & Emergency Communications
- Ensure the field office has a crisis communications plan and messaging for top ten reputation risks in place.
- As the field office focal point on risk communications, socialises a proactive risk management approach with leaders across the region, identifying opportunities to build reputation and decrease impact of specific risk issues.
- Escalate major issues and coordinates with the Regional and Global Centre risk communication unit as part of the Integrated Risk Management approach.
- Ensure alerts, situation reports, updates and other emergency communications material per Partnership’s standards are produced and circulated timely on prescribed platforms.
- Act as focal point on emergency communications channels to facilitate media and content requests from the Partnership, with support from RO Comms.
- Training & Capacity Development:
- Champion and facilitate skills development of both communications staff and WVI-C staff to improve brand awareness and alignment, as well as functional performance and excellence.
- Master’s degree in media studies, journalism, mass Communication, English, or Degree in related field with 5 years relevant work experience
- At least 5 years’ experience in Communications leadership
- At least 3 years’ experience in public relations or similar line of work
- Experience in working with a humanitarian organization or involved in humanitarian work is an advantage
- Excellent skills and knowledge in creative storytelling
- Excellent skills and knowledge in corporate communications, marketing and brand management
- Excellent skills and knowledge of sensitivities related to country, cultures and ethnicities
- Proficiency in Khmer and English languages would be an advantage
- Travel to the field is required, more or less 30% of time
Marketing Officer
Location: National Office, Phnom Penh
This position is for Local Applicants Only
PURPOSE OF THE POSITION
The Marketing Officer holds a strategic function in the development, execution, and evaluation of targeted marketing initiatives aimed at enhancing corporate partnerships and increasing local donation revenue to support World Vision’s mission of child well-being.
Reporting to the Senior Manager, this role is accountable for the end-to-end coordination of marketing activities tailored to corporate audiences. Key responsibilities include designing Private Non-Sponsorship (PNS) products, integrated marketing campaigns, overseeing brand-aligned communications, managing stakeholder engagement strategies, and ensuring the effective delivery of value propositions to existing and prospective corporate donors.
S/he will play a critical role in coordinating among cross-functional teams, cultivating and strengthening relationships with corporate partners by articulating World Vision’s impact, aligning partnership opportunities with corporate social responsibility objectives, and fostering long-term, purpose-driven collaboration.
- Manage the Full Donor Lifecycle for Corporate Partners to achieve corporate partnership growth targets and retention rate.
- Identify, Map, and Strategically Engage Prospective Corporate Donors based on their Corporate Social Responsibility (CSR) / Environmental, Social, and Governance (ESG) commitment.
- Develop and Execute Targeted Marketing Campaigns and Fundraising Products/Collaterals/Events by closely collaborating with cross-functional functions – field operations, technical programs, and communications.
- Foster Strong Internal Collaboration and Promote a Values-Driven Work Environment.
- Bachelor’s degree in marketing, Business Management, Public Relations, Communications, Donor Relations, Arts, International Development, International Relations or similar
- Minimum 3 years’ experience in marketing/ customer services with a focus on donor engagement
- Proven track record of developing and executing successful product/ proposal development or marketing campaigns.
- High-level cross-cultural interpersonal, time management, multi-tasking and prioritization skills
- Demonstrated ability to coordinate team capacity and manage a diverse range of customers with often competing requests
- Proven ability to work independently as well as collaboratively within a team.
- Strong project management capabilities with full attention to detail.
- Experience in Sustainability/CSR would be an advantage.
- Experience in a similar industry or market.
- Ability to understand and create powerful, engaging, and compelling storytelling through both offline events and online platforms.
- Advanced computer proficiency, including editing skills and the ability to prepare proposals, develop content and organize donor event.
- Excellent written, verbal and interpersonal communication skills (Khmer and English)
- Experience working in corporate environment
- A demonstrated commitment to serving others and alignment to WV values
- The role is based in the Phnom Penh office with occasional travel to Area Programs and Zonal Offices (15-20%)
