Sales and Marketing Manager
Position Circumstances
- Career Category: Sales / Marketing, Business Administration
- Schedule:Full-time
- Salary: Negotiable
Salary range: Competitive Salary
Duties & Responsibilities:
- Sales and Marketing Strategy & Planning:
- Develop and implement annual sales and marketing strategies for the school.
- Design and lead sales and marketing campaigns to meet enrollment targets and overall revenue goals.
- Conduct market research and competitor analysis to inform strategy and improve the school’s offerings.
- Team Leadership & Coordination:
- Lead, train, and motivate the sales and marketing teams, including the Front Desk team.
- Create and execute daily sales and promotional activity plans, such as direct sales and telesales efforts.
- Monitor team performance, providing regular feedback and evaluation to ensure targets are met.
- Content Creation & Communication:
- Create engaging content for the school’s social media platforms (Facebook, YouTube, LinkedIn, TikTok) and marketing materials (leaflets, flyers, banners).
- Develop content for media publications, including press releases and TV/radio interviews.
- Build and maintain strong relationships with media outlets (TV, online news, newspapers).
- Foster positive relationships with prospective students, parents, and the broader community to promote the school’s programs.
- Customer & Stakeholder Engagement:
- Manage customer inquiries and resolve issues in a timely and professional manner.
- Strengthen and maintain strong relationships with both internal stakeholders (academic and administrative teams) and external partners.
- Ensure high customer satisfaction by addressing concerns, collecting feedback, and continually improving services.
- Reporting & Data Management:
- Prepare detailed reports on sales, marketing activities, and progress towards goals.
- Regularly report to the Campus Director and School Director on the status of marketing and sales activities.
- Maintain accurate records of customer data, inquiries, applications, and enrollments.
Expected Profile of Candidates
Qualifications:
- Bachelor's Degree in Business Administration, Marketing, or a related field.
Work History:
- At least successful experience in sales and marketing activities for 3 years
Skills & Knowledge:
General & Technical Skills
- Proven track records in successful sales and marketing.
Soft Skills
- Excellent communication, creativity, and leadership skills.
- Strong organizational and problem-solving abilities.
