Marketing & Student Recruitment Manager
Position Circumstances
- Career Category: Sales / Marketing, Business Administration, Exec. / Management
- Schedule:Full-time
- Salary: Negotiable
REPORTS TO: Head of Marketing, Student Recruitment & Admissions
This position is remote
SPECIFIC ANNUAL RESULTS TO BE ACHIEVED: Achievement of KPI to measure performance
Duties & Responsibilities:
- Reporting to the Head of Department, the role is responsible for the
- Student recruitment, marketing, managing partners/ representatives/education agents, and meeting sales targets; working closely with admissions, student services, and teaching faculties
- SPECIFIC DUTIES:
- Recruit students from markets as specified by the Head of Department
- Liaising with parents, guardians, and other stakeholders as required. Conducting parent meetings to provide accurate information and advice to parents and students on course-related matters
- Manage student recruitment agents and visit them when required
- Maintain agent agreements through the internal management system
- Actively seek potential student recruitment agents who can bring Ozford students
- Maintain and update agent lists, as well as the status of student applications
- Manage prospective students; including student inquiries, email, online chat, or telephone inquiries
- Manage and initiate new social media platforms to gain maximum market exposure
- Promote assigned countries and areas and prepare promotional material accordingly
- Attend regular market update meetings and marketing meetings
- Research and report on competitor activity, trends, and opportunities for Ozford when required
- Participate in a wide array of promotional activities globally
- Teamwork with Student Services to help on student issues
- Seek professional help for prospective students in the event of them having a visa issue
- Communicate with student parents when required
- Travel locally and overseas
Expected Profile of Candidates
Qualifications:
- Bachelor's Degree in or higher qualification
Work History:
- At least experience in the student recruitment field or similar role for 3 years
Skills & Knowledge:
General & Technical Skills
- Proven track record in marketing with a high rate of sales conversions
- Proven track record of achieving sales targets
- Advanced knowledge of software tools used in today's digital age
- Experience with international students
- Fluency in a second language will be highly regarded
- High-level skills in photography, videography, digital media advertising
Soft Skills
- Ability to build lasting, trusting relationships with potential clients and stakeholders
- Strong communication, interpersonal and organizational skills
- Self-motivated with a can-do attitude
