Marketing Manager
Expectations - Duties, Responsibilities
- Develop a comprehensive and aligned strategic marketing plan (Annually)
- Implement strategic plan with sale director .
- Manage marketing budget for all staffing, resources, and capital purchases.
- Evaluate new media technologies such as blogs, RSS, video, webcasts etc.
- Manage the creation of all marketing collateral and sales support tools.
- Be accountable for measuring and reporting on campaign results.
- Enhance Customer Relationship Management processes & technologies.
- Perform market segmentation, targeting & positioning for each product line.
- Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand & sales leads.
- Conduct research & evaluation of vendor solutions and manage relationships.
- Work directly with Sales and channel partners to support their efforts.
- Develop a strategic decision-making, prioritization, & governance process.
- Manage & motivate team of highly skilled sales & marketing professionals.
- Identify areas for process improvement, i.e. product/project management.
- Maintain knowledge of marketing trends, developments, and best practices.
- Build product development strategies through market insight and market competition
- University degree in business, MBA preferred
- Minimum of 5 years experience in a marketing management position
- Exceptional knowledge of marketing strategies, concepts and practices
- Strong project management & performance measurement skills
- Ability to develop strong relationships and work with senior level executives
- Exception written and verbal communication skills
- Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
- Solid business acumen, management, and problem-solving skills
- Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) Effective time management, organization, and leadership
