Marketing Manager
Position Summary Expectations - Duties, Responsibilities
Schedule : 7:30am – 4.30pm, Monday-Friday
Benefits : 13th month salary, Seniority pay, Insurances, and others.
Disabled person is encouraged to apply
- Develop local market parent and competitor understanding to feed into the definition of the ‘DNA’ of the school and the work led by the DAM and regional team on the brand equity framework, USP, message house and brand style guide.
- Support the work on how each school’s brand messages fit into the NAE brand and how they should be presented to parents.
- Support the development of local proof points aligned to the school message house.
- Support the development of campaign ideas for the school based on the USP.
- Ensure full implementation in internal and external facing materials both offline and online (school marketing collateral, website, advertising materials etc.).
- Work with the DAM, Principal and Regional Head of Marketing to ensure that décor/furnishings in the buildings (current and planned) reflect the brand positioning and visual identity.
- Ensure that the USP and school brand are consistently presented.
- Ensure the core NAE brand is visible within the school.
- Implement all marketing campaigns across the school, including MIT, Juilliard, UNICEF and Global Campus.
- Ensure clear visibility of campaigns in our printed collateral and digital presence.
- Manage the school website via the CMS.
- Work with the regional and central teams to optimize SEO and implement recommendations for improvement.
- Lead the Digital Health Check with the regional and central MAC team.
- Support and execute the email marketing strategy and plan for the school.
- Perform regular competitive audits and provide business intelligence to the school MAC and SLT team and regional / central colleagues.
- Run required analytics and / or assist with preparing data for analysis.
- Assist with brand related projects such as alumni networking support.
- Support the MAC team through attendance at school recruitment events.
- Support the development of strategies and tactics for the coming year.
- Support the DAM to manage the marketing budget and the ROI of marketing activities carried out.
- Support the DAM to develop and build media relationships so the school is top of mind and first choice when journalists are looking for contributors.
- Support the DAM to leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages.
- Support the school team on crisis communications working with the Regional and Central teams as appropriate.
- Bachelor’s Degree
- Minimum 2 years working in a marketing team/environment (agency or client side)
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
- Proven teamwork and negotiation skills
- Experience of having worked within a service delivery sector, education sector experience a bonus
- Experience of brand equity development
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI, KPIs
- Outstanding written and verbal communication skills in [insert language]
- Good copywriting skills with excellent written English
- Experience in monitoring competitor market activity
- Excellent time management skills and flexibility in dealing with multi-functional tasks
- Strong aesthetic eye in evaluating collateral – both in terms of design and in terms of driving effective behavior change
