Digital Marketing Officer
Position Circumstances
- Career Category: Sales / Marketing, Communications, Business Administration
- Schedule:Full-time
- Salary: $500
Industry: Food & Beverage
Department: Marketing
Reports To: Marketing Manager
Duties & Responsibilities:
- Execute digital marketing campaigns aligned with company objectives.
- Plan monthly digital marketing calendars.
- Coordinate online campaigns with product launches, promotions, and seasonal activities.
- Monitor competitors' digital marketing activities and industry trends.
- Manage Facebook, TikTok, Instagram, LinkedIn, Telegram, YouTube, and other social media platforms.
- Schedule and publish engaging content.
- Respond to customer inquiries and comments professionally.
- Increase follower growth and engagement.
- Work closely with Graphic Designers and Video Creators to produce high-quality content.
- Prepare creative briefs and campaign concepts.
- Ensure all content follows brand guidelines.
- Plan and manage Meta (Facebook & Instagram), TikTok, Google, and YouTube advertising campaigns.
- Monitor advertising budgets and campaign performance.
- Optimize campaigns to maximize ROI.
- Identify new digital trends and opportunities.
- Research consumer behavior and digital marketing best practices.
- Monitor competitor activities.
- Coordinate with Sales, Trade Marketing, Product Development, and External Agencies.
- Support marketing events and promotional campaigns.
- Assist with influencer and KOL collaborations.
Expected Profile of Candidates
Languages:
- English - Good
Qualifications:
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field
Skills & Knowledge:
General & Technical Skills
- 2–4 years of experience in digital marketing.
- Experience in FMCG is an advantage.
- Social Media Management
- Meta Ads Manager
- TikTok Ads
- Google Ads
- Google Analytics (GA4)
- Content Marketing
- Copywriting
- Canva (basic)
- Microsoft Office (Excel, PowerPoint, Word)
- Data Analysis
- Project Management
- English proficiency (written and spoken)
Soft Skills
- Strong communication skills
