Digital Marketing Manager
Position Summary Expectations - Duties, Responsibilities
Reporting: Country Director
Time commitment: 5 days per week
Travel requirements: Some travel to provinces based on needs and budget, standard travel expenses covered by ATEC
Role Description
Manage and coordinate all aspects of ATEC* Cambodia’s marketing activities in order to increase product awareness and sales
- Develop and implement marketing strategy in line with company's strategic goals
- Coordinate marketing campaigns aligned with sales activities taking customers through the stages of awareness to conversion
- Measure results, use quantitative data to make recommendations to improve campaigns
- Manage and coordinate all company social media platforms in line with marketing plans
- Hold overall responsibility for brand management and corporate identity
- Analyze potential strategic partners and relationships, as part of company's marketing strategy
- Oversee ATEC’s marketing budget and ensure ROI
- Maintain efective internal communications to ensure that relevant company functions are well informed about marketing objectives.
- Lead customer surveys and follow trends afecting the company’s marketing eforts
- Recruit, train, develop and manage marketing team members
- What we are looking for
- You are a data-driven digital marketer able to deliver results based on a systematic, numbers-driven approach and are able to analyse large amounts of data to identify trends and patterns
- You are a strong customer-driven thinker and enjoy coaching your small team to reach their ambitious targets
- You have a solid background in marketing, both online and ofine, and are curious to implement the latest trends in digital marketing and eCommerce
- You are able to understand Cambodian mindsets and local customers buying behaviours
- You have an interest in clean cooking and contributing to improving rural communities
- You are a team player and a have a hands-on approach
- You can work to targets and motivate your team to perform at their highest level
- You are experienced in providing marketing-related trainings to local teams
- You are open to learning new things and very goal-oriented
- 5+ years marketing management experience with a strong focus on digital marketing
- Proven track record of increasing revenue through generation of qualifed leads
- Experienced managing a small team in marketing
- Experienced working to and exceeding targets
- Khmer native speaker with very good level of English, both written and spoken
- Education:
- Sales and Marketing
Marketing Officer
Position Summary Expectations - Duties, Responsibilities
Reporting: Digital Marketing Manager
Time commitment: 5 days per week
Travel requirements: Some travel to provinces based on needs and budget, standard travel expenses covered by ATEC*
- Respond to customers through social media comments, messages or call-in in order to generate qualifed leads for call center team conversion
- Create social media content to engage online audiences and convert them to leads/qualifed leads on Facebook, ATEC’s Smart Farmer Community and other social media channels
- Analyze data at diferent touchpoints of social media channels and monitor campaign results in order to improve content and conversion rates
- Interact with sales and service after sales teams in order to get customer-relevant input, photo/video material, testimonials and live interaction for online publishing
- Cooperate with external partners and (online) resources in agricultural and clean cooking/clean energy sector to support online content publishing
- Track and record customer feedbacks/comments and report to marketing manager
- Engage directly with potential customers to confrm purchase orders and coordinate with logistics team to organize customer deliveries
- Closely work with marketing agencies and developers where required
- What we are looking for
- You think in a customer-driven way, are a great people person and enjoy interacting directly with customers
- You have solid entry-level digital marketing experience and are curious to implement the latest trends in eCommerce to help us better reach the smart farmers of CambodiaYou are able to understand Cambodian farmers’ mindsets and their buying behaviours
- You have an interest in farming and are passionate about contributing to improving rural communities
- You are a team player and a have a hands-on approach
- You are a detailed-focused and process-driven person
- You can analyse data to identify trends and patterns
- You are open to learning new things and are goal-oriented
- 2+ years of experience in digital marketing and online communication
- Experience in social medias trends such as Facebook, YouTube, Instagram, Telegram and other social media platforms
- Strong analytical skills as well as excellent organisational and time-management skills
- Knowledge of Adobe PhotoShop, Illustrator, Video editor, InDesign, or CRM software
- Good knowledge of Microsoft Powerpoint, Word and Excel
- Native Khmer speaker with good English communication skills (written and verbal)
- Education:
- Bachelor Degree in Business, Sales and Marketing or other related feld
