Digital Marketing Executive
Position Circumstances
- Career Category: Sales / Marketing, Computer - General, Communications, Media
- Schedule:Full-time
- Salary: Negotiable
Department: Sales office
Report to: CHIEF REPRESENTATIVE – Dotted-line report to Corporate Marketing & Communication Manager (HO)
Supervise: None
Objective
Develop and maintain the company’s customer relationship management systems and procedures.
Implement marketing activities, marketing channels to develop company brands within various distribution channels, consistent with corporate marketing strategies
Authority: None
Working Environment
- Time inside office: Estimate 80%
- Time outside office: Depends on schedule of meeting/Event. Estimate 30%
Working Relationship
Internal: PEB Factory, Customer service; Sales and Sales support; PM; ISO; MKT H.O; HR/Admin, Finance
External: Newspaper offices; Exhibitions; Events holding places
Duties & Responsibilities:
- Digital marketing
- Collaborates with MKT H.O to develop, implement, maintenance, track and optimize all digital marketing activities, which cover, but not limit to website, SEO/SEM, social media (Facebook, LinkedIn…), display advertising, content marketing and direct e-marketing
- for sales office to raise brand awareness.
- Creates creative content (together with MKT H.O) that can generate demand on products/services and engage customers on innovative ways to drive brand awareness.
- Carries out market research and customer surveys to identify trends, brand awareness and competition ventures then analyze them to design suitable marketing plans to support sales activities.
- Partner with analytics resource and sales operations team to show value of campaigns and provide a regular reports for campaigns.
- Identifies trends, insights and optimize spend, performance based on the insights
- To perform other tasks assigned by Manager.
- Other marketing tasks:
- Brainstorms and develops ideas advertising/communication campaigns (PR, press release, advertisement, TV etc.) as well as organizes and oversees exhibitions and promotional events
- Works with external agencies and vendors for diverse marketing distributions (brochures, press releases, website materials etc…)
- Manages & collaborates with third party counterparts such as media, creative and digital agencies, and influencers
- Monitors/ analyzes competitor activities/ events/ projects to help sales office make plan accordingly (if any)
- Analyzes, indentifies and maps business trends & customer needs
Expected Profile of Candidates
Languages:
- Khmer - Good
- English - Good
Qualifications:
- Bachelor's Degree in Marketing, Media or Business Administration
Work History:
- Proven working experience in digital marketing, experience in construction area is an advantage for 3 years as a minimum
Skills & Knowledge:
General & Technical Skills
- Good knowledge of all different digital marketing channels, online marketing tools and best practices
- Good spoken and written communication skills both local language and English
- Can use Photoshop is a plus
- Good organization, planning & analytics skills
- Good business acumen and customer-oriented mind
Soft Skills
- Willing to travel
- Energetic, creative, pleasant personality
