Digital Marketing Coordinator
Position Circumstances
- Career Category: Sales / Marketing, Business Administration
- Schedule:Full-time
- Salary: Negotiable
This role will be responsible for developing and implementing our digital fundraising strategy with the primary objective of increasing donations from digital channels. This includes definition of donor journeys and utilising marketing tools and techniques such as landing pages and remarketing. The person is expected to be data-driven with a strong emphasis on measurement and reporting to continuously improve campaigns.
Report to: Marketing Manager
Key liaison: Marketing Team and Fundraising Teams
Duties & Responsibilities:
- Develop, implement and manage our social media and communications strategy;
- Manage and oversee social media content / campaign and communication content;
- Develop and implement supporter journeys to assist with audience definition, content and timing;
- Define the digital media KPIs, monthly reporting of analytics and measure the success of digital campaigns;
- Stay up to date with the latest social media best practices and technologies;
- Use social media marketing tools, Google analytics, Facebook/Social media insights, Hootsuite;
- Copywriting and basic design is needed as well as working alongside our photographers, videographers, and designers, to ensure content is informative and appealing;
- Collaborate with Marketing and Fundraising teams internationally;
- Monitor SEO and user engagement and suggest content optimization;
- Website editing using Wordpress or Craft.
Benefits:
- CCF provides successful candidates a competitive salary and benefits based on job and potential. The successful candidate will become part of an integrated team working together as ONE CCF.
Expected Profile of Candidates
Languages:
- Khmer - Fluent
- English - Fluent
Qualifications:
- Bachelor's Degree in Marketing or similar field is preferred
Work History:
- At least of experience in digital marketing with similar sector for 3 years
Skills & Knowledge:
General & Technical Skills
- Visibly ethical and able to demonstrate CCF values in day-to-day work;
- Experience using Facebook lookalike audiences and remarketing techniques;
- Experience with planning, executing and managing digital campaigns including goal-setting, tracking and measurement using Google Analytics;
- Experience with website management and CMS tools;
- Experience with A/B testing and other optimisation techniques such as SEO;
- Experience with mass email marketing tools such as Mailchimp or Campaign Monitor;
- Strong understanding of the use of social media for fundraising, brand promotion and relevant digital KPIs and reporting;
- Excellent knowledge of digital channels, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, Vimeo, YouTube;
- Excellent oral and written communication skills with high-level proficiency in Khmer and English;
- Ability to communicate complex concepts in simple terms;
- Ability to be flexible when circumstances change and when dealing with difficult situations;
Soft Skills
- Ability to self-manage and work independently as well as collaboratively with the team;
- High compassion and commitment to work with community people and poor children.
- Both local and expat candidates are encouraged to apply for this position.
