Digital Extension Specialist
Position Circumstances
- Career Category: Agriculture, Sales / Marketing, Business Administration, Computer - General
- Schedule:Full-time
- Salary: Negotiable
This role serves as a Digital Media & Products Manager for East-West Seed Knowledge Transfer Foundation (EWS-KT), responsible for driving digital outreach and farmer-facing technical solutions across global programs. Key duties involve managing social media channels, YouTube SEO, and the GrowHow website through strategic content planning, analytics monitoring via GA4, and collaboration with regional teams. Additionally, the position oversees mobile extension applications like VeggieTap—managing development, bug tracking, and Google Play Console releases—while maintaining an organized digital storytelling repository of farmer success stories to expand EWS-KT’s technical reach.
Duties & Responsibilities:
- Social Media Management, Planning & Analytics
- Support the development and implementation of EWS-KT’s social media strategy across relevant platforms, including Facebook, Instagram, LinkedIn, and other emerging channels.
- Coordinate with country teams to ensure regular production and publication of locally relevant farmer-focused content.
- Plan digital campaigns to increase the reach and use of EWS-KT technical knowledge.
- Manage content scheduling, publishing, and quality control across platforms.
- Monitor social media performance, including reach, engagement, audience growth, video performance, and other relevant indicators.
- YouTube Management
- Manage and develop EWS-KT’s YouTube presence.
- Manage video uploads, titles, descriptions, thumbnails, playlists, subtitles, tags, and other channel optimization activities.
- Develop approaches to improve video discoverability, watch time, subscribers, and farmer engagement.
- Coordinate with country teams to maintain a regular pipeline of technical, educational, and farmer-focused video content.
- Website Management
- Manage and continuously improve EWS-KT’s farmer-facing website, GrowHow.
- Coordinate the publication and updating of technical guides, articles, farmer resources, videos, and other website content.
- Manage pages, links, navigation, translations, and routine website updates.
- Manage and monitor Google Analytics 4 and other relevant analytics tools.
- Digital Application Development & Management
- Coordinate the development, improvement, and management of EWS-KT farmer-facing applications and digital tools.
- Manage digital learning applications such as VeggieTap and future farmer extension tools.
- Manage EWS-KT applications through Google Play Console.
- Coordinate bug reporting, feature updates, and application maintenance with developers.
- Farmer Success Stories & Digital Storytelling
- Identify strong farmer success stories, in collaboration with country teams.
- Coordinate the collection of farmer stories, interviews, photographs, and videos from EWS-KT programs.
- Develop farmer stories for websites, social media, YouTube, and other communications channels.
- Maintain a structured repository of farmer stories and supporting photographs, videos, and information.
Benefits:
- Allowance – Meals
- Allowance – Mobile/Internet
- Allowance – Transportation
- Insurance – Private Health
- Facilities – Safe & Clean Working Conditions
- Paid Leave - Maternity / Paternity
- Paid Leave – Annual
- Policy - No Harassment or Discrimination
- Policy – Provident Fund / (NSSF)
- Training – Health & Safety
- Working Hours - Flexible
Expected Profile of Candidates
Languages:
- English - Fluent is required
Qualifications:
- Bachelor's Degree in marketing, communications, digital media, business administration, information technology, agriculture, development communication, or a related field
- Postgraduate Degree in marketing, digital marketing, communications, business administration, or a related discipline is preferred
Work History:
- Digital media, digital marketing, communications, digital platform management, or a related field for 2 years
Skills & Knowledge:
General & Technical Skills
- Experience working with social media analytics and using data to improve performance.
- Experience managing websites using WordPress, Wix, or similar content management systems.
- Practical experience with Google Analytics 4.
- Experience managing YouTube channels and YouTube Analytics.
- Experience with Google Play Console and mobile application publishing or management is preferred.
- Familiarity with Meta Business Suite, YouTube Studio, Google Search Console, mobile application content management, basic image and video editing tools, and dashboard and reporting tools.
- Digital content planning and platform management
- Strong coordination and organizational skills
- Digital storytelling and farmer-focused communication
- Ability to manage multiple platforms and priorities
- Collaboration in a matrix / remote-global environment
- Willingness to learn and adapt to new digital tools and platforms
Soft Skills
- Analytical and data-driven decision-making
- Accuracy and attention to detail
