Consultants for Development of Campaign Visual Identity and Animation Videos
- Career Category: Consultancy
- Location: Phnom Penh
SCOPE OF THE ASSIGNMENT
Development of Campaign Identity and Animation Videos
The project is seeking a group of consultants or a qualified firm to develop key communication materials for an upcoming nationwide sanitation campaign. Specifically, the consultancy will be responsible for creating a campaign identity and producing two animated videos to promote safe sanitation practices in urban areas.
The consultancy will:
- Develop a comprehensive campaign identity to be used across all campaign materials.
- Produce two animated videos (one short and one long version) that communicate the importance of safe sanitation practices—either through connection to sewerage networks or through proper fecal sludge management (e.g., septic tanks and regular desludging). The goal is to inform and persuade the target audience to adopt appropriate sanitation solutions. The consultancy is also responsible for producing a real-life video showcasing the sanitation services (Wastewater treatment plant and ETO service) to be used at the end of the animated videos.
Task 1: Develop Campaign Identity
- Understand the project context and communication objectives by liaising with the project team.
- Participate in an initial meeting to align expectations.
- Create and propose three distinct options for each identity element.
- Incorporate feedback and coordinate the revision process after selection of the preferred option.
- Submit a final version in all necessary formats, along with up to two rounds of revisions if needed.
Task 2: Produce two animated videos
Pre-Production:
- Conduct background research.
- Organize a pre-production meeting with the project team.
- Develop the script and storyboard and establish a production timeline.
Production:
- Fully manage the production process, including voiceover and subtitling.
Post-Production:
- Handle editing, translation, finalization, and formatting of the videos.
- Submit drafts for approval at each stage before moving to the next.
- Provide two rounds of revisions at each step.
Bidder Eligibility
- Education and Work Experience
- Candidates should demonstrate their qualifications and proven experience in the graphic design, brand creation, and animation.
- Technical knowledge in using design tools is required. Candidates should provide a portfolio containing examples of their achievements.
- Specific attention will be given to prior experiences of working with NGOs’ and other development partners (UN organizations, World Bank, or other development institutions in Cambodia) as well as having a good understanding / knowledge of the Cambodian context.
- Proven experiences in multimedia assignments (including animation, motion graphic) in development context with a strong professional portfolio.
- Knowledge of local background and developments in the project field (sanitation) is advantageous but not required.
- Knowledge of local language (Khmer) is required.
- Professionally equipped with tools required to conduct this assignment.
- Proven post-production experience with video storytelling.
- Knowledge of non-profit communication needs and context.
- Ability to adapt to new digital platforms and technology. Proactive, Motivated, and Team Player.
- Core Competencies
- Professionalism - Strong knowledge of the field of expertise with good analytical skills, ability to understand complex problems and to deliver appropriate solutions.
- Communication – Good spoken and written communication skills, including the ability to liaise with technical staff and present information in a clear and concise style.
- Teamwork – Good interpersonal skills and ability to establish and maintain effective working relations in a multicultural, multi-ethnic environment with sensitivity and respect for diversity.
- Planning and Organizing – Ability to plan projects and activities, work to tight deadlines, and manage conflicting priorities.
- User Orientation – Ability to understand users' needs and to customize services and products accordingly, in order to provide user-friendly and ergonomic solutions that meet user requirements.
- Technological Awareness – Expert knowledge in the field of graphic design and brand creation.
- Commitment to Continuous Learning – Willingness to keep abreast of new developments in the field of expertise.
- Additional Requirement
- Fluency in English is essential.
