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Consultancy to Conduct Household Survey on Provincial Prioritisation for Radio Relay Expansion in Cambodia

with Women’s Media Centre of Cambodia

BTDC-ID: 39143
Closing Date:

Expected Outputs

Consultancy to Conduct Household Survey on Provincial Prioritisation for Radio Relay Expansion in Cambodia

Announcement Description

Background and rationale

WMC currently broadcasts from Phnom Penh (FM 103.5) and operates relay stations in Kampong Thom (FM 104), Battambang (FM 106.3), and Kampong Cham (FM 99.3). The 2025 Radio Audience Consumption Study found that most respondents accessed Women’s Radio content through Facebook rather than AM/FM radio, but older respondents were more likely to prefer traditional radio. Qualitative evidence from remote and Indigenous communities in Ratanakiri, and case evidence from Siem Reap where WMC has no relay, indicate that traditional broadcasting may still be the most inclusive medium for households with limited internet access, limited smartphone use, low literacy, or work patterns that reduce connectivity, such as farming in areas without signal.

At the same time, the 2025 study acknowledged important limitations: the sample was dominated by younger respondents, urban residents, and people reached online through Facebook. That means the study was less able to represent households that are offline, poorer, older, more remote, or outside the current digital audience. To guide future investment decisions, WMC now requires a province-focused household survey that can determine where traditional radio relay stations are likely to produce greater reach and social value than digital-only distribution.

Why this survey now

WMC’s 2025 Radio Audience Consumption Study indicates that younger audiences increasingly access Women’s Radio through Facebook and other digital platforms, while traditional radio remains more important for older people and remote communities. The study further suggests that Ratanakiri and underserved parts of Siem Reap warrant closer assessment, and it notes that the 2025 evidence base was skewed toward younger, urban and Facebook-reached respondents. A household survey is therefore needed to assess offline and low-connectivity households more accurately.

Expected Outputs

Consultancy to Conduct Household Survey on Provincial Prioritisation for Radio Relay Expansion in Cambodia

  • Career Category: Consultancies
  • Location: Phnom Penh
Summary

Assignment title: Household survey to determine where WMC should prioritise traditional FM relay stations over digital-only broadcasting

Proposed duration: 10 weeks from contract signature

Primary output: Ranked list of provinces/district clusters for: (i) immediate relay investment, (ii) hybrid radio-digital model, and (iii) digital-first programming

Purpose of the assignment

The purpose of this assignment is to identify and rank the provinces, districts, and location clusters in Cambodia where WMC should prioritise traditional FM relay station investment instead of, or before, relying primarily on online digital broadcasting.

Objectives

  • Measure household access to media, including FM radio, smartphones, internet connectivity, electricity, and preferred information channels.
  • Estimate the size and profile of audiences that are more likely to depend on traditional radio than on digital platforms.
  • Compare current relay provinces, digital-dominant provinces, and underserved provinces with no current WMC relay presence.
  • Assess interest in WMC’s editorial themes and program types among both current listeners and prospective listeners.
  • Identify the social groups and settings where radio has comparative advantage, including older people, women, remote villagers, Indigenous communities, and people working in fields or other low-connectivity environments.
  • Produce a practical ranking of provinces and district clusters for relay expansion, hybrid radio-digital strategy, or digital-first distribution.

Key research questions

  • In which provinces and districts do households still rely on FM radio as a regular or trusted source of information?
  • Where is internet access too weak, costly, irregular, or impractical for WMC to depend mainly on digital broadcasting?
  • Which population groups are least likely to be reached by Facebook, YouTube, Telegram, websites, apps, or podcasts?

Please click attachement below for more information.

Eligibility

  • Consultant/team profile
  • Proven experience designing and managing household surveys in Cambodia.
  • Strong expertise in media research, audience segmentation, and quantitative analysis.
  • Demonstrated understanding of rural communication, gender issues, and inclusive research practice.
  • Ability to work in remote provinces and manage multilingual or Indigenous research contexts where relevant.
  • Experience producing actionable decision tools, dashboards, or prioritisation frameworks for programme investment.

Submission Requirements

Ethical and safeguarding requirements

  • Obtain informed consent from all respondents.
  • Protect respondent privacy and personal data.
  • Ensure participation is voluntary and non-coercive.
  • Avoid collecting identifying information unless strictly necessary.
  • Apply gender-sensitive and culturally respectful research protocols.
  • Use referral guidance where interviews surface distress, violence, or protection concerns.

Proposal submission requirements

  • Technical proposal describing understanding of the assignment, methodology, sample design, and workplan.
  • Financial proposal with itemised budget.
  • Team composition and CVs of key personnel.
  • Examples of similar household survey or media research assignments.

Budget and payment schedule

The consultant shall propose a detailed budget covering personnel, training, piloting, travel, accommodation, field allowances, translation, data processing, analysis, and reporting. A milestone-based payment schedule may be agreed, for example: 20% upon approval of the inception report; 30% upon completion of fieldwork; 20% upon submission of cleaned dataset and toplines; and 30% upon acceptance of the final report and decision brief.

Expected final use of findings

The study must enable WMC leadership to make an investment decision, not merely review audience statistics. The final package should therefore state clearly:

  • which provinces or district clusters are immediate priorities for traditional relay expansion;
  • which places should be served through a hybrid radio-digital model;
  • which areas should remain digital-first for the near term; and
  • what content and scheduling adjustments are most likely to increase uptake in each category.

How to apply

Interested consultant is requested to submit your Expression of Interest, CV and budget proposal including work plan, to WMC via email provided in the contact details by 16th April 2026.

Note: Qualified consultants will be shortlisted from the proposals, interviewed, and selected based on their qualifications, experience, and work plan.

Attachment:
  • ToR_WMC_Radio_Household_Survey_Cambodia
 

Contact Details

Office Address
  • No. 20, Street 23D, Phum Thmei, Sangkat Dangkao, Khan Dangkao, Phnom Penh, Cambodia
 
Contact Name
  • Women’s Media Centre of Cambodia
 
Email