Communications Specialist To Produce Farmer Field School Promotional Materials
Contract/Level: Individual Consultant (IC)
Reporting Lines
The Communications Specialist will report to the Project Manager and National Project Director (NPD) under GDA/MAFF and collaborate closely with the PEARL Project team.
Objective of the Assignment
The primary objective of this assignment is to develop engaging, easy-to-understand promotional materials based on the FFS curricula that enable farmers to grasp key messages and apply them effectively in their farming practices. The materials should also be designed to ensure wide dissemination and accessibility.
- Scope of Work
- The Communications Specialist will be responsible for the following tasks:
- Review existing Farmer Field School curricula and identify key topics/messages for promotion.
- Work closely with technical teams and communications staff to extract practical, farmer-friendly messages.
- Develop a set of promotional materials (such as posters, brochures, leaflets, infographics, short videos, radio scripts, social media content, etc.).
- Design promotional materials in formats suitable for integration into FFS curricula and dissemination through various channels, including Facebook, YouTube channels, and mobile applications (e.g., Tonle Sap App, Chamka, and Ecokasekor).
- Pre-test materials with target farmers and revise based on feedback to ensure clarity, cultural relevance, and usability.
- Ensure that the materials are culturally appropriate, gender-sensitive, and accessible to users with varying levels of literacy and technological proficiency.
- Propose appropriate dissemination strategies and communication channels tailored to rural and farming communities.
- Provide final high-resolution and editable versions of all materials in relevant formats (print and digital).
- Prepare a short user guide for facilitators or extension workers on how to use the materials effectively with farmers.
- Deliverables
- Farmer Field School Promotional Strategies
- Work plan with timelines and proposed materials/content types
- Draft promotional materials (in both local language and English, if applicable)
- Pre-testing report and revised materials
- Final promotional materials in editable and print-ready formats
- Communication and dissemination plan
- Final report summarizing the process, feedback, and recommendations
- The Communications Specialist should have:
- Proven experience in communication for development (C4D), agricultural extension, or rural communication.
- Strong skills in content creation, graphic design, and/or multimedia production.
- Experience working with farmer education programs, preferably Farmer Field Schools.
- Familiarity with rural and agricultural contexts, especially in [country/region].
- Ability to communicate effectively with both technical and non-technical audiences.
- Fluency in Khmer and English is required.