Assignment Objectives:

The objective of this assignment is to support the implementation of visibility and communication activities under the A-SASSY Project by promoting policy dialogue on climate and environmental issues, raising public awareness, and encouraging youth aged 15 to 35 to register and participate in the GenSEA Climate Academy Platform.

The assignment will focus on two main components:

• Policy Dialogues: Television and Radio Talk Shows
• The consultant or service provider will produce and promote one television talk show and one radio talk show, both with Facebook live streaming. Each talk show should be at least 45 minutes long and focus on climate change, environmental education, youth engagement, and relevant environmental issues.
• Each talk show is expected to reach approximately 500,000 people through live streaming, video production, social media promotion, and boosting where necessary.
• Visibility Promotion of the GenSEA Climate Academy Platform Through Influencer Videos
• The consultant or service provider will support the visibility of the A-SASSY Project and promote the Environmental Education Program (EEP), known as the GenSEA Climate Academy Platform, through the production and promotion of three influencer videos.
• Each video should be 1.5 to 3 minutes long, youth-friendly, and suitable for Facebook, YouTube, and other social media platforms. The videos may highlight the A-SASSY Project, environmental protection, climate action, and youth participation, but must include a clear message promoting the GenSEA Climate Academy Platform and encouraging youth to register.
• The three videos are expected to reach at least 2 million youth through influencer channels, partner platforms, project social media pages, and boosting where necessary.
• All communication products must comply with project branding requirements and the EU visibility and communication policy, including proper use of the EU logo where required.