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Call for Proposal – “EU, Here With You” Impact Assessment 2026 - 2027

with Landell Mills International Ltd.

BTDC-ID: 39323
Closing Date:

Expected Outputs

Call for Proposal – “EU, Here With You” Impact Assessment 2026 - 2027

Announcement Description

Landell Mills International is managing a five-year communication and visibility contract aimed at enhancing the visibility of the European Union in Cambodia. To deliver high-quality content that effectively engages our target audiences, we seek to partner with a research service provider to conduct a perception study on the "EU, Here With You" campaign, focusing on Cambodian youth (ages 18-35) across urban, peri-urban, and rural areas. The campaign includes audiovisual production, digital dissemination, outdoor visibility, and youth-focused events implemented throughout 2025–2027. 

Expected Outputs

Call for Proposal – “EU, Here With You” Impact Assessment 2026 - 2027

  • Career Category: Call for Proposals
  • Location: Phnom Penh
Summary

Objective of the Assignment

The primary objective of this assignment is to measure the impact of the "EU, Here With You" campaign in Cambodia. The study will assess the campaign's effectiveness in strengthening awareness, recognition, and perception of the European Union among Cambodian youth following its rollout. The survey will serve as the official impact measurement tool for the implementation period of 2026–2027. 

Specific Objectives

Project Title: EU, Here With You Impact Assessment 2026 - 2027

The impact study must primarily assess: 

  • Campaign awareness and recall 
  • Recognition of campaign messaging and visuals 
  • Association between the campaign and the European Union 
  • Perceived relevance and credibility of campaign messages 
  • Overall campaign visibility across channels 

In addition, the study will capture broader contextual indicators to support interpretation of campaign impact, including: 

  • General awareness of the European Union 
  • Perception and trust towards the EU 
  • Recognition of EU thematic areas (education, environment, clean water) 
  • Youth media consumption habits 

These contextual indicators will complement the main campaign impact measurement objective.

Submission Requirements

How to Apply

Interested service providers shall follow a two-step submission process:

Step 1 – Expression of Interest (EOI):

Interested service providers are invited to submit an Expression of Interest Form (Annex 1) prior to the proposal submission deadline. Upon submission, they will receive complimentary campaign information to help them better understand the scope of work and the campaign.

The EOI should be sent to the indicated address with the subject line: [EOI – Impact Assessment– Your Company Name]

Step 2 – Proposal Submission:

Only service providers who have submitted an Expression of Interest will be eligible to submit a full proposal. The complete Technical and Financial Proposal must be submitted no later than May 6, 2026, at 11:00 PM (Cambodia Time, GMT+7). Submission title: [2026 Impact Assessment Submission – Company Name]

Information Session

Two (2) informational sessions will be organised for interested service providers. The Q&A session is optional but strongly encouraged.

These sessions will:

  • Present the scope of work
  • Clarify submission requirements
  • Provide opportunity for bidders to ask questions

Session details:

  • Session 1: 23rd April 2026 at 2:30 PM
  • Session 2: 28th April 2026 at 11:00 AM

Links to be provided after reception of Expressions of Interest**

Please refer to the Terms of Reference (ToR) attached below for more details.

Attachment:
  • TOR - HWY Impact Assessment 2026-2027
  • Annex 1 - Expression of Interest HWY Impact Assessment
 

Contact Details

Office Address
  • C8 a , Aquation Office Park, # 540 Street Koh Pich, Sangkat Tonle Basak, Khan Chamkar Mon, Phnom Penh, Cambodia
 
Contact Name
  • Ms. Channy NHEP
 
Email
 
Website