PROJECT OVERVIEW

We are seeking a qualified communication agency to develop ready-to-use materials that will sustain NCD prevention and care efforts in Cambodia and build on the success of existing government-led initiatives. This project supports two strategic objectives aimed at different audiences with tailored communication approaches.

Background: NCDs have become the leading cause of mortality in Cambodia, driving 64% of deaths and costing the country $1.5bn annually. The Royal Government has invested significantly in NCD prevention and care since 2023, with early results showing promising increases in screening and care uptake. CHAI has provided technical support to the Ministry of Health to support these efforts, including trialing innovative service delivery models alongside Kampot Provincial Health Department.

SCOPE OF WORK

Objective 1: International Stakeholder Engagement

Target Audience: International partners, donors, peer organizations, and governments

Purpose: Strengthen engagement by providing visibility into successful NCD initiatives

Deliverables:

• 1 minute video or photograph series showcasing NCD program impact and government commitment to be disseminated using social media platforms including LinkedIn/Twitter
• High-quality 1-page informational flyer for international distribution

Objective 2: Community Outreach & Awareness

Target Audience: National and subnational government decision makers

Purpose: Strengthen the prevention, screening, and care of noncommunicable diseases (NCDs) through enhanced multisectoral engagement and collaboration

Deliverables:

• Develop a set of simple, culturally appropriate infographics and/or videos that illustrate impact of increased access to NCD care for community wellbeing, and how multisectoral collaboration in Cambodia is essential to strengthen the country’s NCD prevention, screening, and care services
• Social media content package (posts, graphics, captions) for multiple platforms (inc. Facebook, Telegram)