Brand Engagement & Marketing Officer
Position Circumstances
- Career Category: Sales / Marketing, Arts / Graphic Design, Business Administration
- Schedule:Full-time
- Salary: $300
Please note: Full time is 9am to 6pm (with 1h lunch break), Monday to Saturday.
We are seeking a proactive Brand Engagement & Marketing Officer to oversee our visual branding, digital marketing campaigns, IT support coordination, and client acquisition pipelines. This role combines high-volume graphic design, short-form video editing, physical event execution, and lead generation support. The ideal candidate brings strong familiarity with Australian and New Zealand education and migration pathways, excels at managing team target KPIs, and brings creative, "outside-the-box" strategies to consistently grow our customer base.
Duties & Responsibilities:
- Graphic Design, Multimedia & Visual Branding
- Graphic Design & Print Collateral: Conceptualise, design, and produce high-quality visual assets, including digital ad banners, social media posts, corporate prospectuses, promotional brochures, event flyers, and physical merchandise.
- Design Software Mastery: Daily utilise Canva, CapCut, Adobe Illustrator, Adobe Photoshop, and related creative platforms to maintain high visual standards across all brand touchpoints.
- Video Production & Editing: Script, film, edit, and publish engaging short-form videos (Reels, TikToks, Shorts) and long-form video content tailored to prospective international students and visa applicants.
- Vendor & Material Management: Coordinate with external printing vendors, design partners, and production suppliers to ensure cost-effective delivery of physical merchandise and event materials.
- Brand Engagement, DM Flow & Lead Management
- Enquiry Flow Management: Supervise and optimise incoming Direct Messages (DMs), comments, and lead enquiries across Facebook, Instagram, Tiktok, WhatsApp, website chat, and other communication channels.
- KPI & Target Enforcement: Establish, monitor, and enforce daily and weekly performance KPIs for the engagement team to ensure rapid response times, high messaging volume, and maximum conversion.
- Sales Conversion & Outreach: Support client acquisition by following up with prospective customers, conducting outbound sales calls, implementing lead-nurturing sequences, and securing bookings.
- Feeder Network Building: Establish and maintain relationships with feeder schools, university partners, local community groups, and media representatives to expand intake channels.
- Digital Marketing, SEO & Strategic Projects
- Integrated Campaign Management: Plan, execute, and evaluate cross-channel marketing campaigns spanning paid social ads, email campaigns, and organic strategy to maximise ROI.
- Website & Content Administration: Maintain the corporate website and write regular, SEO-optimised blog articles covering Australian and New Zealand migration news, policy updates, and study options.
- Analytics & Performance Tracking: Track digital engagement metrics, perform market research, analyse campaign ROI, and present monthly data reports and budget forecasts to management.
- Growth Projects: Ideate and execute non-traditional ("outside-the-box") marketing projects and campaigns designed to unlock new customer segments and increase market share.
- Physical Events, Expos & Community PR
- Event Planning & Execution: Organise, coordinate, and staff admissions events, study abroad seminars, open days, education fairs, and promotional pop-up booths.
- Stall & Exhibition Logistics: Manage the setup, branding, merchandise layout, and interactive activities for physical event stalls to maximise foot traffic and lead collection.
- Public Relations & Sponsorships: Identify and coordinate strategic sponsorship opportunities, PR initiatives, and community outreach programs to enhance brand authority.
- IT Support Oversight & Operations
- IT Infrastructure Support: Coordinate internal IT support, oversee team system access, resolve basic hardware/software issues, and manage software license subscriptions.
- CRM & Chatbot Automation: Maintain CRM databases, set up automated messaging flows, and refine communication platforms to streamline customer management.
- Operational Alignment: Collaborate closely with managers, education advisors, and sales teams to align marketing activities with target goals, completing additional duties as assigned by leadership.
Benefits:
- Company Uniforms or Clothing Support
- Facilities - Locker and Shower
- Facilities – Safe & Clean Working Conditions
- Paid Leave – Illness
- Paid Leave – Annual
- Policy - No Harassment or Discrimination
- Policy – Employee Recognition Programs / Awards
- Training – In-House Programs
- Training – Language Classes (English, Chinese, etc)
- Training – Health & Safety
Expected Profile of Candidates
Languages:
- Khmer - Fluent is required
- English - Good is required
Qualifications:
- Bachelor's Degree in Bachelor’s Degree in Marketing, Business Administration, Communications, Graphic Design, Media Studies, or Digital Media. is required
Work History:
- Graphic Design, Digital Marketing, or Brand Engagement in Educational (Schools, Universities) for 1 year is preferred
Skills & Knowledge:
General & Technical Skills
- High-Performance Laptop Required: The candidate must own and utilise their own personal laptop with sufficient technical specifications (processor speed, RAM, and dedicated GPU) to smoothly run video rendering, 4K media editing, heavy graphic design software, and multitasking programs without performance lag.
- Software Subscriptions & Licenses Required: The candidate must independently possess active, pre-installed software licenses and access to all necessary creative design and video editing tools (including Adobe Creative Cloud/Illustrator/Photoshop, CapCut Pro, Canva, etc.). The company will not provide hardware units or software installations.
- Brand Strategy & Digital Campaign Management: Expertise in developing, executing, and evaluating cross-channel marketing strategies to increase brand awareness, drive prospective student/client inquiries, and maximise ROI.
- Multimedia & Short-Form Video Production: Skills in scripting, filming, editing, and optimising short-form video content (Reels, TikToks, Shorts) tailored to target audiences.
- Lead Pipeline & Customer Engagement Optimisation: Skill in supervising incoming Direct Message (DM) flows across platforms (Facebook, Instagram, WhatsApp etc.), setting response-time metrics, and managing team conversion KPIs.
- Physical Event & Expo Execution: Expertise in coordinating, branding, and staffing educational fairs, abroad seminars, open days, and interactive promotional booths to capture leads.
- Website Administration & Content Marketing: Knowledge of website maintenance (CMS platforms like WordPress/Wix), SEO best practices, and writing engaging blog content.
- Outbound Sales & Lead Nurturing Skills: Ability to execute direct follow-ups, outbound inquiries, and lead-nurturing strategies to convert prospects into active agency clients.
- Basic IT Support & Technical Operations: Practical knowledge of internal IT infrastructure oversight, software licensing, system troubleshooting, and chatbot/CRM messaging tools.
- Market Research & Analytics: Skill in interpreting digital performance metrics, analysing campaign ROI, and generating actionable marketing reports and budget forecasts.
Soft Skills
- Target-Driven & Performance-Focused Mindset: A strong focus on achieving conversion metrics, meeting response-time KPIs, and taking accountability for lead generation outcomes.
- Outside-the-Box Creative Thinking: The ability to generate innovative growth projects, non-traditional marketing campaigns, and fresh ideas to capture audience attention in a competitive market.
- Problem-Solving & Resourcefulness: Quick-thinking and adaptability to troubleshoot basic technical/IT issues on the fly, resolve customer inquiry bottlenecks, and keep projects moving smoothly.
- Time Management & Multitasking: Exceptional organisational skills to balance competing priorities from fast-paced daily DM flows to long-term event planning and creative deadlines.
- Effective Communication & Interpersonal Skills: Clear, engaging written and verbal communication to interact professionally with prospective clients, external printing vendors, school partners, and internal team members.
- Cross-Departmental Collaboration: Ability to work seamlessly alongside education counselors, migration agents, sales teams, and senior executive management to align marketing goals with core business operations.
- Customer Empathy & Cultural Sensitivity: Understanding the concerns, motivations, and expectations of international students and migration applicants navigating complex lifestyle transitions.
- Leadership & Accountability: Self-direction to oversee engagement workflows, set standards for customer service, and take ownership of the company’s public-facing brand presence.
